To take advantage of increasing consumer interest in wood products made from Forest Stewardship Council (FSC) certiﬁed forests and ‘chain of custody’ manufacturers, VSJF teamed up with Redstart Forestry, Allard Lumber Company, Champlain Hardwoods, and Copeland Furniture to market test two product lines that were FSC certiﬁed and made from Vermont maple. The goals of the pilot project were to shepherd Vermont-grown FSC logs through the supply chain all the way to ﬁnished product and to capture a 5 – 15% premium in the marketplace for all the parties involved –from the landowner to the logger to the mill to the manufacturer. While the 1 year pilot proved that the chain of custody for certified wood could be maintained throughout the harvest for use process, the Great Recession of 2009 prematurely ended this important initiative.
- In 2008, Allard Lumber agreed to pay between 10-15% more per 1,000 board feet for the Vermont-grown FSC certiﬁed logs that would be part of the pilot project. In turn, Copeland designed a new set of marketing materials and revamped their logo to differentiate themselves and to take advantage of the growing trend towards ‘place-based’ marketing of products.
- Redstart Forestry, a consulting forestry ﬁrm with about 70,000 acres under management, developed a GIS-based wood supply forecasting system which allowed them to determine how many board feet, of what species, and on what parcels, harvests would be scheduled in any given year.
- Redstart Forestry collaborated with three other consulting forestry firms to develop a new company, the Forest Partnership L3C, along with a business plan and revenue model to jointly supply Vermont-FSC certified wood to the marketplace.