Business Management Coaching

Gabriel Cole has worked in food and farming his entire life, starting with a year of culinary school at Essex Tech. He is a co-founder and executive of a social impact catering company in Oakland CA, called Just Fare. At the start of the pandemic, his company pivoted from mostly catering to workplaces to a non-profit model. They have served over 400,000 dignified meals (using organic ingredients and providing living wages and benefits to employees) since the start of the pandemic. With 100 employees, Just Fare plans to become employee-owned in 2023.

Prior to founding Just Fare, Gabriel was the Global Food Program Director at Airbnb, an Executive Chef for Bon Appetit Management Company at Google’s HQ, and worked as an Advisor for a number of West Coast SBDC’s. He also worked as a chef at Cafe Shelburne, Waterworks, Iron Wolf in Burlington, and Firefox Inn in Stowe.

He has coached hundreds of food and farming entrepreneurs and believes that food and farm entrepreneurs are the fabric of our food system.

Born and raised in Vermont but spending the last 20 years in California, Gabriel is a new resident to Addison County and excited to participate in the bread basket of Vermont’s thriving agricultural area. He plans to continue growing his food and farming knowledge by turning ten acres of degraded Vergennes clay into an educational permaculture and carbon sequestration farm.

Peter Cole is the founder and principal of Cole Consulting and has been in private practice as an organizational development consultant since 1994, focusing on strategic assessment and planning, business development, executive coaching and leadership development. The foundation of the work Peter does is built on developing and integrating emotional intelligence – understanding ourselves, understanding others and cultivating connection through the practice of behavioral flexibility. Before going into private practice, Peter spent 16 years in the energy management industry, pioneering energy conservation and renewable energy efforts for commercial and industrial businesses. He founded and led a number of successful businesses and community-based organizations. He has held senior management positions in large and small companies, including directorships in IT, customer service and in sales & marketing, as well as COO and CEO. With a love for growing collaborative teams, Peter’s focus has been helping teams find their strength-based sweet spot, enabling them to scale rapidly while staying grounded in their core values.

Carolyn Cooke is a dedicated business and brand champion, whose roles have included co-founder and president, general manager, and vice president of sales within innovative, market leading companies and has unique expertise in pioneering start-up products and brands. In 1998 she co-founded ISIS, an outdoor clothing company. In her role as president and CEO, she oversaw all aspects of the business from brand platform and product development to sales and marketing strategy. She is well versed in bank and equity financing and in 2011 led a successful sale of the company to American Recreation Products. Since leaving ISIS, she has been the finance director at VWW, the co-director of the 2-day Full Circle Festival and the director of sales & marketing at AllEarth Renewables, an innovative solar energy company based in Williston, Vermont. Prior to founding ISIS, she spent 12 years with Karhu/Merrell, and as the vice president of sales, was a key player on the small team that transitioned Merrell from a niche telemark ski boot company to a worldwide footwear brand. She has served on numerous industry and community boards and is the current board chair of VWW, a nonprofit organization offering training to develop economic independence.

With 30 years’ experience providing HR, executive search and general recruiting services to Vermont growth companies and non-profits, Beth Gilpin is passionate about helping employers find, attract and retain the right people at all levels of an organization; navigate the complex world of HR and employee relations; and simplify and/or create processes, policies and procedures aligned with the organization’s values and supportive of the desired workplace culture.

Beth has had the good fortune to work with clients across a mix of industries, including: consumer products (food, furniture, technology, and clothing); hospitality; technology services and products; and professional services (IT, accounting, and wealth management).

Before running her own consulting practice, Beth served as HR Manager for Rossignol Ski Company and Skis Dynastar; Merrell Footwear and Karhu/Trak Skis; and Vermont Country Cyclers (d.b.a. Travent and Four Seasons Cycling). Beth keeps a foot in the outdoor product/activity side of her career by introducing others to the beauty of backcountry skiing through weekend clinics and tours at Bolton Valley.

Jean Kissner is a proven leader of operations, project management and IT with over 25 years experience in a variety of fast growing consumer products and eCommerce consulting companies, including Country Home Products, Competitive Computing, Juno Rising Inc. (ISIS clothes).

In her VP roles, Jean successfully positioned organizations to grow smoothly by defining and implementing a wide variety of operational/IT projects, including enterprise/web systems, cloud, plug-in and custom applications, systems integrations as well as numerous process improvement efforts. Throughout change initiatives, Jean mentored and supported staff to improve their skills and increase throughput at the same time.

Jean’s consulting practice, Excellence in Operations, focuses on collaborating with growing or changing organizations who want to improve the quality, effectiveness & efficiency of their operations by improving staff skills, updating processes and/or selecting/implementing new tools and systems. Recent projects have included selecting/implementing enterprise computer systems, roles/responsibility and process reviews as well as department assessments. She has also trained organizations on converting strategy into solid tactical plans through the use of cascading goal setting.

Her education includes a MBA from University of Vermont and a Bachelor of Arts in Psychology from Cornell University. Certifications include: Project Management Professional (PMP) and Certified Manager of Quality & Organization Excellence (ASQ).

Kathleen Murphy Moriarty has forty plus years of strategic brand marketing and communications expertise – building, executing and evaluating messages, products and programs for internationally recognized consumer brands in higher education, specialty outdoor, snow sports, sporting goods, and destination travel/resort industries and state government.

Murphy Moriarty is well versed in small business environments as well as in large corporation structure and government service; adept in planning and logistics, communications, team building, project management, budgeting, and financial analysis. Brands and businesses to which she has contributed include Bolton Valley Ski Resort, Keystone Resort and Stowe Mountain Resort and Vermont Ski Areas Association in the snowsports industry; Tubbs Snowshoes, in which she held an equity partner position as well as served as COO/general manager responsible for multiple brand strategic and financial planning, operational/manufacturing execution, and sales/marketing management.

With a personal goal to diversify her career track and pursue professional growth opportunities, Murphy Moriarty served as Chief Marketing Officer for the State of Vermont within the Agency of Commerce and Community Development as the central authority for state marketing activity and the “steward of the Vermont brand.” There she supported marketing and outreach activities within individual state agencies and departments by providing strategic expertise and tactical support to amplify the Vermont brand across the agriculture, travel and tourism, forests and specialty wood products and expand the Made in Vermont program.

Murphy Moriarty was most recently the Vice President of Marketing and Communications at Norwich University, the nation’s oldest private military college and birthplace of ROTC. The university recently celebrated its bicentennial anniversary, marking the 200th year milestone in a five-year Forging the Future fundraising campaign that raised over $100 million for new buildings, scholarships, and technology enhancements. In the face of the COVID-19 global pandemic, the university’s enrollments remain strong, and the brand has garnered national visibility for the university’s focus on student mental health and well-being.

Murphy Moriarty is exceptionally skilled in the product to market process from research to product/program development, sell in to sell through, POP/merchandising, advertising, public relations, crisis communications and ROI analysis. She has successfully launched and directed many first to market concepts and products, including entering new markets in Europe, Asia and Scandinavia. Murphy Moriarty is well versed in small business environments as well as large corporation structure and government service; adept in planning and logistics, communications, team building and culture creation, project management, budgeting, and business analysis.

Lawrence Miller is an independent consultant operating as Five Vine Consulting, LLC. From 2014 through 2016 he was senior advisor and Chief of Health Care Reform for former Vermont Governor Peter Shumlin. From 2011 to 2014 he was Secretary of the Vermont Agency of Commerce and Community Development. Lawrence started his career as the founder and brew master of Otter Creek Brewing, in Middlebury, Vermont. After the successful sale of Otter Creek in 2002, he worked as an independent small business advisor. From 2008 through 2010, he was CEO of Danforth Pewter. Lawrence also supported the development of the Flexible Capital Fund and VSJF’s peer to peer advising services (then named the Peer to Peer Collaborative). He currently serves on the board of the National Bank of Middlebury, and has previously served on the boards of VSJF, the Vermont Economic Development Authority, Vermont Economic Progress Counsel, Clean Energy Development Fund, Vermont Brewers Association, and the Brewers Association of America.

Victor has diverse management experience ranging from working as the Financial Operations Manager for IBM’s Semiconductor Manufacturing Division to serving as CFO for SkiTuner/Grindrite, a small manufacturer of ski and snowboard tuning equipment, to CFO/VP of Finance and Administration for Planned Parenthood of Northern New England, the CFO and later CEO of the Elan Ski and Snowboard Company to President of American Flatbread, and more recently as the CEO and COO of Dr. Hauschka Skin Care. At Dr. Hauschka, he was instrumental in securing B-Corp status.

Victor currently works locally as a financial and management consultant, focusing on sustainable business strategy development and executive management coaching. Victor has enjoyed being part of the VSJF business coaching team and working with companies to help them address business strategy and management skill building. He has authored articles on a wide range of subjects such as: “Emotional Self-Control: A Leaders’ Perspective on Staying Cool under Pressure.” He is known as an effective leader and supportive coach skilled in guiding executives and team members in building trusting relationships.

Tabitha is an entrepreneur, founding partner and former COO of SCOUT Bags (www.scoutbags.com), a $25M lifestyle and casual goods company headquartered in Washington D.C. In addition to her continued engagement with SCOUT Bags, Tabitha co-owns a local meat shop in Lyndonville, Libbey’s Meat Market, that she acquired in 2019 and continues her efforts to expand premium wood pellet production in Vermont with Vermont Wood Pellet Company.

Passionate about knowledge and skills sharing, mentoring and coaching, Tabitha also provides broad-based consulting services to small businesses and served as a coach for the VSJF Forest Products Cohort during the COVID-19 pandemic. She has also served as a Co-Starters facilitator at the DoNorth Co-Working Space in Lyndonville, VT and taught financial literacy classes at Vermont State University-Lyndon Campus (formerly NVU). Tabitha serves on the Board of Directors for the Northern Forest Center where she served as Vice Chair and Chair from 2021-2024. Tabitha is a graduate of Hamilton College.