Express your values and see around corners while building a stronger company. Access new networks of professionals and capital. Navigate critical transition periods successfully with the help of our team of successful entrepreneurial coaches who have been in your shoes.
Vermont Sustainable Jobs Fund (VSJF) provides tailored business management coaching, entrepreneurial support, and training to position Vermont entrepreneurs and small businesses for growth and long-term success. Whether you’re navigating a transition, scaling operations, or refining your leadership, our coaching helps you work on your business—not just in it.
VSJF Business Coaching by the numbers
Recent Business Assistance News
Applications Open for ‘Tools of the Trade’ Business Coaching Program for Vermont Weatherization Contractors
Tailored Support for Vermont Entrepreneurs
Our subsidized coaching slots for 2026 are currently full but we still want to help you move your business forward. We encourage you to explore other excellent statewide resources for business support:
- NOFA-VT Marketing Technical Assistance: for Vermont farmers and food producers seeking help with branding, packaging, and market access.
- VHCB’s Farm & Forest Viability Program: offering in-depth business planning for farm, food, and forest enterprises.
- Center for an Agricultural Economy’s Farm and Food Business Advising: providing technical assistance for food system businesses in Vermont.
- Vermont Small Business Development Center Technical Assistance: providing a wide range of free business assistance service for all types of businesses in Vermont.
- Access more bussiness support resources at ThinkVermont.
Our clients include Vermont-based businesses in:
- Value-added food and agriculture
- Forest products
- Renewable energy
- Waste management
- Environmental and clean technologies
Types of Coaching Services
We offer three types of coaching, each designed to meet the different needs of our clients and their desired depth of engagement. Not sure which service is right for you and your business? We will help you find the right fit.
Deep Dive Business Coaching
12 to 18 months of structured monthly sessions with a cross-functional team of coaches. Designed to guide businesses through major growth or transition.
Short-Term Intensive Coaching
3 to 4 months of focused support for urgent needs or specialized challenges. Can lead to deeper engagement or serve as a follow-up to previous coaching.
Small Group Coaching
When funding allows, small cohorts meet regularly for presentations, peer support, and 1:1 coaching on topics like marketing, strategic planning, and workforce development.
Hear from our Business Coaching Clients
Work With Us
While we’re not currently accepting new coaching clients who require financial assistance, we’d still love to hear from you. If your business meets the criteria below, we may be able to connect you with statewide resources or keep you in mind for future opportunities.
We work with entrepreneurs with businesses that are:
- Vermont-based
- In sustainable agriculture and food-related, forest or fiber products, renewable energy, environmental technologies, or waste systems sectors
- Operating for 3+ years
- Generating $250,000+ in annual gross income
- Led by owners/operators with at least 3 years of experience in this or a similar role
- Facing or planning for significant transitions (e.g., revenue and/or employment growth, expanded facilities, entering new market channels, developing or expanding their management team, succession planning or implementation)
- Open to outside perspectives and collaborative leadership development
How Much Does It Cost?
Thanks to support from the Vermont Agency of Agriculture, Food and Markets and the Vermont Housing and Conservation Board’s Farm and Forest Viability Program, we offer coaching at below-market rates to help companies stay and grow in Vermont.
Typical Client Contribution:
- $6,000-$10,000 – depending on scope of work and available underwriting
- $8,000-$20,000 – if no subsidized funding is available and the client covers the full cost
- Flexible payment plans are available over 12-18 months
Ready to Get Started?
Please fill out our brief coaching interest form (under 10 minutes) so that we can determine which coaching level best suits your needs.
Questions? Email Ellen at ellen@vsjf.org.
Ready to take the first step?
Other Business Coaching Resources
Business Sen$e:
Next Level Tools for Entrepreneurs & Small Business Owners
A no-fluff resource series written by our coaches, offering practical tools & advice in:
- Financials
- Operations
- Sales & Marketing
- Human Resources
- Leadership & Governance
Tools of the Trade:
Business Fundamentals for Energy Pros
Tools of the Trade is an in-person, 9-month business training program designed to support the needs of weatherization contractors to improve your executive business skills, enhance core operations, expand your workforce and improve your work-life balance.
Client Map
By Industry
Agriculture & Food Systems
Renewable Energy
Maheux Heating and Refrigeration, Inc.
Solar Harvester
Solsaa Building and Energy Solutions
Vermont Energy and Contracting Supply Corporation
VT Exergy, LLC
Other
Green Mountain Druid School
VSJF Business Coaches
Our business coaches provide support, advice, leadership training, and access to extensive network contacts to help business leaders like you recognize ways to improve the effectiveness of your business.
Helping our clients explore and prepare for the right match of growth capital (e.g., debt, equity, royalty financing) for their scale and stage of business helps Vermont businesses not only survive but thrive.
As part of the wind down of each client engagement, we can assist you in establishing an on-going Advisory Board, so you can continue to benefit from the expertise of outside advisors.
Tabitha Bowling
Bio +Passionate about knowledge and skills sharing, mentoring and coaching, Tabitha also provides broad-based consulting services to small businesses and served as a coach for the VSJF Forest Products Cohort during the COVID-19 pandemic. She has also served as a Co-Starters facilitator at the DoNorth Co-Working Space in Lyndonville, VT and taught financial literacy classes at Vermont State University-Lyndon Campus (formerly NVU). Tabitha serves on the Board of Directors for the Northern Forest Center where she served as Vice Chair and Chair from 2021-2024. Tabitha is a graduate of Hamilton College.
Gabriel Cole
Bio +Prior to founding Just Fare, Gabriel was the Global Food Program Director at Airbnb, an Executive Chef for Bon Appetit Management Company at Google’s HQ, and worked as an Advisor for a number of West Coast SBDC’s. He also worked as a chef at Cafe Shelburne, Waterworks, Iron Wolf in Burlington, and Firefox Inn in Stowe.
He has coached hundreds of food and farming entrepreneurs and believes that food and farm entrepreneurs are the fabric of our food system.
Born and raised in Vermont but spending the last 20 years in California, Gabriel is a new resident to Addison County and excited to participate in the bread basket of Vermont’s thriving agricultural area. He plans to continue growing his food and farming knowledge by turning ten acres of degraded Vergennes clay into an educational permaculture and carbon sequestration farm.
Peter Cole
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Carolyn Cooke
Bio +
Beth Gilpin
Beth has had the good fortune to work with clients across a mix of industries, including: consumer products (food, furniture, technology, and clothing); hospitality; technology services and products; and professional services (IT, accounting, and wealth management).
Before running her own consulting practice, Beth served as HR Manager for Rossignol Ski Company and Skis Dynastar; Merrell Footwear and Karhu/Trak Skis; and Vermont Country Cyclers (d.b.a. Travent and Four Seasons Cycling). Beth keeps a foot in the outdoor product/activity side of her career by introducing others to the beauty of backcountry skiing through weekend clinics and tours at Bolton Valley.
Jean Kissner
Bio +In her VP roles, Jean successfully positioned organizations to grow smoothly by defining and implementing a wide variety of operational/IT projects, including enterprise/web systems, cloud, plug-in and custom applications, systems integrations as well as numerous process improvement efforts. Throughout change initiatives, Jean mentored and supported staff to improve their skills and increase throughput at the same time.
Jean’s consulting practice, Excellence in Operations, focuses on collaborating with growing or changing organizations who want to improve the quality, effectiveness & efficiency of their operations by improving staff skills, updating processes and/or selecting/implementing new tools and systems. Recent projects have included selecting/implementing enterprise computer systems, roles/responsibility and process reviews as well as department assessments. She has also trained organizations on converting strategy into solid tactical plans through the use of cascading goal setting.
Her education includes a MBA from University of Vermont and a Bachelor of Arts in Psychology from Cornell University. Certifications include: Project Management Professional (PMP) and Certified Manager of Quality & Organization Excellence (ASQ).
Lawrence Miller
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Kathleen Murphy Moriarty
Bio +Murphy Moriarty is well versed in small business environments as well as in large corporation structure and government service; adept in planning and logistics, communications, team building, project management, budgeting, and financial analysis. Brands and businesses to which she has contributed include Bolton Valley Ski Resort, Keystone Resort and Stowe Mountain Resort and Vermont Ski Areas Association in the snowsports industry; Tubbs Snowshoes, in which she held an equity partner position as well as served as COO/general manager responsible for multiple brand strategic and financial planning, operational/manufacturing execution, and sales/marketing management.
With a personal goal to diversify her career track and pursue professional growth opportunities, Murphy Moriarty served as Chief Marketing Officer for the State of Vermont within the Agency of Commerce and Community Development as the central authority for state marketing activity and the “steward of the Vermont brand.” There she supported marketing and outreach activities within individual state agencies and departments by providing strategic expertise and tactical support to amplify the Vermont brand across the agriculture, travel and tourism, forests and specialty wood products and expand the Made in Vermont program.
Murphy Moriarty was most recently the Vice President of Marketing and Communications at Norwich University, the nation’s oldest private military college and birthplace of ROTC. The university recently celebrated its bicentennial anniversary, marking the 200th year milestone in a five-year Forging the Future fundraising campaign that raised over $100 million for new buildings, scholarships, and technology enhancements. In the face of the COVID-19 global pandemic, the university’s enrollments remain strong, and the brand has garnered national visibility for the university’s focus on student mental health and well-being.
Murphy Moriarty is exceptionally skilled in the product to market process from research to product/program development, sell in to sell through, POP/merchandising, advertising, public relations, crisis communications and ROI analysis. She has successfully launched and directed many first to market concepts and products, including entering new markets in Europe, Asia and Scandinavia. Murphy Moriarty is well versed in small business environments as well as large corporation structure and government service; adept in planning and logistics, communications, team building and culture creation, project management, budgeting, and business analysis.
Victor Morrison
Bio +Victor currently works locally as a financial and management consultant, focusing on sustainable business strategy development and executive management coaching. Victor has enjoyed being part of the VSJF business coaching team and working with companies to help them address business strategy and management skill building. He has authored articles on a wide range of subjects such as: “Emotional Self-Control: A Leaders’ Perspective on Staying Cool under Pressure.” He is known as an effective leader and supportive coach skilled in guiding executives and team members in building trusting relationships.
Thanks to the generous support of the Vermont Agency of Agriculture, Food and Markets, the Vermont Department of Economic Development’s Vermont Training Program, and the Vermont Housing and Conservation Board, we are able to competitively price these services, allowing us to provide top quality advisory services at below-market rates to help companies stay and grow in Vermont.

